Foundations of Landscape Design Business

Service Description

This course will teach you how to think strategically about the business side of your unique landscape design practice. Because there is no “one size fits all" practice, in this course, you will learn how to build a business framework that supports your creativity and business vision, so you can confidently set up the elements of your design practice: your business model, systems, framework, marketing, and your schedule, to reflect who you are as a designer and business owner. While boilerplate systems may work for some, lasting success comes from knowing how to craft all the elements of your business to align with your unique values, goals, and the way you want to work. A successful business owner will be able to change and adjust over time, as the business changes (It will!). ➨ This class is about empowering you to design your business, just as thoughtfully as you design outdoor spaces. Weekly homework assignments and a Course Workbook allow you to immediately integrate the content of the course into your practice. Opportunity to interact with other students in class and in the online student forum. This live class has limited spaces and is designed to be interactive. Students are encouraged to come with questions about their unique situation, and feedback is provided on how to integrate the class concepts into your business. Pay in full $1150. Or, 3 payments of $415 (contact Mardi to set up a payment plan) Approved: 12 CEU hrs for APLD & LA CES. Meets Tuesday (2- 3:30 EST) via live Zoom call for 1.5 hrs. Total: 8 Dates: Jan 14, 2025 - Mar 4, 2025 ➨ Learn how Mardi has set up her business to maximum profitability – and enjoyment, so you can progress faster in your business! Wk 1- Defining your Core Values: How they impact your business model. Wk 2 - Creating Processes: Systems will save you. Wk 3 - Defining your Business: The what, who, how, where and why? Wk 4 - The Workday: Schedules, time blocks, tracking work. Wk 5 - The Design Proposal: What to include, determining pricing, invoicing, timelines. Wk 6 - Clients: Evaluating fit, maintaining engagement, red flags. Wk 7 - Business Framework: Structure, licenses certification, insurance, accounting. Wk 8 - Creativity: Making time for design work and inspiration, staying motivated, dealing with overwhelm. Also receive: a digital Course Workbook, templates, bonus content, & Certificate of Completion.