Building a Story Brand by Donald Miller

This book provides a framework for presenting your practice's message through storytelling. For landscape designers, this system for creating clear and concise messaging will help us articulate our value and services more effectively, ensuring potential clients quickly understand what sets us apart from others in our marketplace. This guide teaches us how to focus on the client's needs, desires, and problems and then to present the solution in a compelling narrative that resonates with our audience. The resulting stories highlight the transformations that are possible in outdoor spaces, with our help. Chock full of practical advice on creating copy for your website, brochures, social media content, and presentations (Think: a compelling talk at your local nursery on using art in the garden that will paint a picture of your skills at selecting and placing art in outdoor spaces!) This book walks you through developing a strong and cohesive brand identity which will help you in your marketing efforts and client relationships.