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Social Media Calendar Package

By: Mardi Dover, CPLD

Do you want a simple, strategic way to stay consistent on social media without feeling overwhelmed or scattered?

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Marketing your landscape design practice should feel aligned with how you actually work, not like another full-time job. This Social Media Content Calendar gives you a clear, organized system to plan, track, and manage your content so your marketing supports your business instead of draining it.

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This is not a generic posting schedule. It’s a practical tool designed for those in the landscape design industry who want their content to reflect their design philosophy, ideal clients, and business model.

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With this calendar, your marketing becomes intentional, organized, and repeatable, so you can focus your energy where it matters most - creating beautiful outdoor spaces.

This Social Media Content Package will help you:

  • Stay consistent online without pressure or burnout

  • Organize ideas, photos, captions, and links in one place

  • Plan content around your ideal client and business model

  • Track what content is working over time

  • Repurpose content across platforms strategically

  • Build a sustainable marketing rhythm that feels realistic

  • Show up professionally and intentionally on social media

Suggested Uses:

  • Plan weekly or monthly social media content in advance

  • Batch content creation to save time during busy design seasons

  • Align marketing with launches, seasonal services, or events

  • Track performance and refine your strategy month by month

  • Coordinate social media with workshops, talks, or promotions

  • Create clarity if you’re delegating content creation to an assistant

What’s Inside:

Social Media Content Calendar Template

  • Fully customizable spreadsheet-style template

  • Designed so one column equals one post, making it easy to see your entire plan at a glance

  • Dedicated sections for Instagram, Facebook, LinkedIn, TikTok, and YouTube

  • Built-in fields for captions, hashtags, tags, CTAs, links, audio, thumbnails, and performance tracking

  • Flexible enough to use only the fields you need

 

How-To Guide (16 page PDF)

  • Step-by-step instructions on how to use and customize the calendar

  • Guidance on choosing platforms, posting frequency, and content pillars

  • Best practices for captions, calls to action, hashtags, tagging, and engagement

  • Content ideas and prompts to help you get started with confidence

 

Instructional Video (25 minutes)

  • Walkthrough of the entire content calendar

  • Shows you exactly how to set it up and use it in real life

  • Helps you understand how to adapt the system to your unique practice

  • Perfect for visual learners who want to see the workflow in action

 

This Social Media Content Calendar is more than a planning tool. It’s a business support system that connects your design work, your values, and your marketing into one cohesive rhythm.

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When your content reflects who you are, how you work, and who you want to serve, marketing becomes easier and far more effective.

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This is an investment in clarity, consistency, and confidence in how you show up online.

Who This Is For:

This Social Media Content Calendar is ideal for:

  • Landscape designers who want consistency without overwhelm

  • Designers who want marketing aligned with their values and process

  • Design professionals who prefer systems that feel flexible and realistic

  • Business owners who want clarity, not complicated marketing strategies

  • Designers who want to attract the right clients, not just more followers

 

You do not need to be on every platform. You do not need to post every day. This tool helps you show up intentionally, not endlessly.

How This Is Different:

This calendar was created by a landscape designer, for landscape designers. It understands:

  • Seasonal workflows

  • Project-based businesses

  • The balance between creativity and structure

  • The importance of attracting aligned clients, not everyone
     

Rather than copying trends or generic advice, this system helps you market your practice in a way that feels authentic, professional, and sustainable.

DIY Option:
Template + Video Guide
$250

Guided Option:
Template + Video Guide + Consultation
$500

  • Canva Social Media Content Calendar Template (fully editable)

  • Instructional Video to show you exactly how to use it.

  • 16-page Instruction Book to help you get started with confidence

 

Perfect for designers who want a social media content system ready to customize and use right away.

  • Everything in the DIY package

  • 1-Hour One-on-One Consultation with Mardi to:

    • Personalize the template for your unique business model

    • Refine your pricing language and presentation style

    • Strategize how to use template as a tool for both design and marketing

 

Best for designers who want tailored guidance to fully integrate this social media template into their business. This one focused hour with Mardi will give you clarity, polish, and confidence so you are showing up online with clarity, consistency, and confidence.

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