Identifying Your Ideal Client: Evaluating Fit for Your Unique Practice - On Demand Class and Workbook

Exciting news! You will receive 1 CE credit through LA CES and The North Carolina Landscape Contractors’ Licensing Board upon completion of this approved course! Are you looking to fill your job board with profitable clients and projects you love? This starts with clarity about the clients you want to attract. In this one-hour course, participants will learn how to identify and attract their ideal client, one who aligns with the values, services, and strengths of their unique landscape design and build business. A clear client avatar helps guide key business decisions, define services, strengthen branding, and improve satisfaction on both sides of the client-designer relationship. Through guided instruction and a 13-page interactive workbook, attendees will assess the intersection of their skills, passions, market demand, and profitability to determine where their business provides the most value. The course also covers how to spot red flags that indicate poor client fit and offers practical strategies for applying these insights to marketing, communication, and project selection. By the end of the session, participants will have actionable tools to attract more aligned, profitable clients and build a more sustainable and satisfying practice. They will understand how to: 1. Define their ideal client based on business values, services, and long-term goals. 2. Clarify their unique value proposition by assessing strengths, passions, and demand. 3. Recognize signs of poor client alignment and avoid misfit projects. 4. Create a personalized client avatar to guide future decisions. 5. Use their ideal client profile to inform marketing and branding strategies.