Identifying Your Ideal Client: Evaluating Fit for Your Unique Practice

Are you looking to fill your job board with profitable clients and projects you love? This starts with clarity about the clients you want to attract. In this one hour class, you will learn how to develop and use your client avatar - the client that best aligns with the values, expertise, and offerings of your unique design practice. Knowing your ideal client will impact every corner of your business and will help you elevate your brand, clarify your services, boost referrals, enhance both client and designer satisfaction, and maximize profits. This course comes with a 13-page workbook to help you identify your ideal client, as well help you develop a list of red flags that might indicate a client or project is not a good fit for your practice. You will find practical advice about using your ideal client to guide how you set up and market your business.