Business Solutions from Mardi's Office to Make Your Work Life Easier
Client Proposal Package
By: Mardi Dover, CPLD
Do you want to present your services with confidence, clarity, and professionalism that immediately sets you apart? A well-designed proposal isn’t just paperwork — it’s a way to tell clients, “Here’s what working with me looks like, here’s the value I provide, and here’s why you can trust me with your project.”
This Client Proposal Package shows clients that your process is organized, thoughtful, and worth investing in. It reassures them that you aren’t offering one-size-fits-all solutions, but a structured, intentional process that reflects your expertise. In this way, the proposal doesn’t just outline services — it sells your practice by positioning you as a professional with a proven system.
Without a polished proposal, designers risk confusing clients, underselling services, or struggling to communicate value. With this package, you’ll streamline communication, reduce misunderstandings, and present your practice in a way that makes clients excited to move forward.
This template gives you a polished, customizable tool that not only explains your services and fees, but also inspires trust and sets the stage for smoother, more successful projects.
This Client Proposal Package will help you:
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Clearly outline your services, deliverables, fees, and timelines.
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Walk clients step by step through your design process.
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Showcase your past projects with polished visuals and design boards.
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Reduce confusion and back-and-forth by setting clear expectations up front.
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Support your fees by showing the depth and professionalism of your process.
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Build confidence and trust in your expertise.
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Position yourself as a thoughtful, organized creative design professional.
Suggested Uses:
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Present after the initial consultation to secure the project.
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Share digitally as a polished PDF or in print as part of a client binder.
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Use it as a consistent framework for proposals, so every client sees your process clearly.
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Customize with branding, testimonials, and portfolio images to make it uniquely yours.
What’s Inside:
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Customizable Canva Template with placeholders for branding, text, photos, sample design boards and drawings, and testimonials.
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15 Pages of Instructions and Sample Pages to help you make the template your own.
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Step-by-Step Instructional Video from Mardi on how to customize the proposal for your unique practice.
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Sample Proposal from Mardi’s design practice to use as inspiration
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From Draft to Proposal: A Proposal Checklist so you send out proposals with confidence each time.
This structure ensures you not only present your services clearly, but also show clients the care, creativity, and professionalism that make you worth hiring.
The Client Proposal Package is a marketing, business, and relationship tool that guides the conversation from initial interest to a signed project. This is an investment that pays for itself the moment it helps you win your next client.
DIY Option:
Template + Video Guide
$350
Guided Option:
Template + Video Guide + Consultation
$600
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Canva Proposal Template (fully editable)
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Instructional Video showing you how to:
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Customize with your branding and portfolio
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Describe services, deliverables, and fees for your process
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Present confidently to prospective clients
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Perfect for designers who want a professional proposal system ready to customize and use right away.
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Everything in the DIY package
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1-Hour One-on-One Consultation with Mardi to:
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Personalize the proposal for your unique business model
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Refine your pricing language and presentation style
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Strategize how to use proposals as a tool for both design and marketing
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Best for designers who want tailored guidance to fully integrate this proposal into their business. This one focused hour with Mardi will give you clarity, polish, and confidence so your proposals consistently win the right projects.