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An on-demand presentation and workbook for landscape designers and landscape architects who want to craft proposals that set expectations clearly, communicate value confidently, and strengthen client relationships. By the end of this session, you’ll know how to use proposals not just as paperwork — but as one of the most powerful marketing tools in your business. You’ll learn how to: -Build proposals that reflect your unique business model and ideal client. -Clarify scope, deliverables, and fees — and prevent misunderstandings before they start. -Confidently explain your value and pricing. -Create a proposal system that saves time and supports consistent, professional communication. -Write in a tone and style that matches your brand. What’s included: -60-minute on-demand presentation with examples and stories from real-world design practice. -Proposal Essentials Workbook — 20 pages of guided exercises, worksheets, and checklists to help you define services, clarify fees and cadence, develop confident language, and reflect on how your proposals evolve with your business. -From Draft to Proposal: A Proposal Checklist — send out proposals with confidence every time. -$50-off coupon toward the Client Proposal Template + Instructional Video — put your learning into action right away and build a customized proposal system for your practice while the ideas are still fresh. https://www.mardidover.com/design-proposal Perfect for: -Emerging designers who want professional proposals that build confidence and clarity. -Seasoned designers ready to refine tone, simplify process, and strengthen client fit. -Anyone ready to create or update a proposal system that truly supports their practice. Course highlights: -Apply concepts directly through workbook exercises. -Align proposals with your brand and presentation style. -Gain tools to create consistent, confident proposals that build strong collaborations. -1 CEU credit applied for through APLD, LA CES, and select state boards.