Price
About
Exciting news! You’ll receive 3 CE credits through LA-CES upon completion of this approved course. This course offers practical, actionable advice for developing a comprehensive marketing strategy tailored to your landscape design practice. It's full of ideas you can implement immediately to help you build your business smarter and faster. Taught by industry expert Mardi Dover, CPLD, this business course includes 6 video modules totaling over 2.5 hours of content you can complete at your own pace. Included is a downloadable, 49-page Marketing Masterclass Course Workbook, filled with industry-specific insights and resources. This is a step-by-step guide to your successful marketing strategy. Upon completion of this course, participants will be able to: 1. Analyze and align marketing strategies with their overall business model to ensure consistent messaging and targeted outreach. 2. Define their ideal client profile and create marketing efforts that speak directly to that audience’s needs and preferences. 3. Develop a compelling and consistent brand message that differentiates their services within the competitive landscape design industry. 4. Apply techniques to enhance brand visibility and recognition through both online and offline channels. 5. Implement relationship-based marketing strategies that position them as trusted experts and generate qualified project leads. Bonus: For a limited time, you’ll also receive the Ultimate Annual Content Planner for Landscape Designers, a 100-page planner developed by Mardi and marketing expert Holly Fisher, certified StoryBrand Guide. It’s designed to keep your marketing efforts inspired, organized, and on track for a full year.
Overview
Module #2: Marketing to Your Ideal Client
.4 steps
Module #3: Developing Your Brand Message
.4 steps
Module #4: Increasing Your Brand's Recognition
.5 steps
Module #5: Establishing Yourself as Knowledgeable
.3 steps
